Neuroscientists at the University of California, Berkeley, have discovered that the orbitofrontal and anterior cingulate cortex in the frontal brain regulates our choices that can result in addictive and compulsive behavior. Jonathan Wallis, associate professor of psychology and neuroscience at UC Berkeley and the principal investigator of the study researched the phenomenon in which addicts go to any length to fulfill their cravings, despite any negative consequences to health, relationships, finances etc. “In the new study, he and fellow researchers targeted the orbitofrontal cortex and anterior cingulate cortex — two areas in the frontal brain — because previous research has shown that patients with damage to these areas of the brain are impaired in the choices they make. While these individuals may appear perfectly normal on the surface, they