New Scale Measures Facebook Addiction

With devices like smartphones and ipads, accessing social media sites has become increasing effortless. However, such convenience could lead to an addiction to sites like Facebook. To determine this, researchers from Norway developed the Bergen Facebook Addiction Scale, which was tested on 227 female and 196 male students in January 2011.Doctor of Psychology Cecilie Schou Andreassen, lead researcher in the “Facebook Addiction” study claims that this is the first of its kind in relation to social media.According to Andreassen, Facebook addiction “occurs more regularly among younger than older users. We have also found that people who are anxious and socially insecure use Facebook more than those with lower scores on those traits, probably because those who are anxious find it easier to communicate via social media than face-