Last week was pretty much Coca-Cola week at Childhood Obesity News, culminating in a partial list of our previous posts on the topic. Still, interesting events remain to be mentioned. In the autumn of 2014, Claire Suddath and Duane Stanford wrote for Business Week about how the sugar-sweetened beverage industry’s situation had soured since 1998, when the Center for Science in the Public Interest published its report titled “Liquid Candy.” Coke identified “obesity and other health concerns” as the biggest shadow hanging over the company’s future success. The corporate bosses decided that the solution was to step up their advertising game. Soft-drink consumption had been dropping since 2005 and the public was in need of re-persuasion. The average American drinks around 450 cans of