Q&A with Mark Winstanley

Researchers of Cornell’s Food and Brand Lab may have uncovered a way to stop snacking once a serving size has been reached. Basically, a red potato chip is used as a marker and subconscious stop sign.Brian Wansink, the John Dyson Professor of Consumer Behavior and author of the best-seller “Mindless Eating: Why We Eat More Than We Think,” alongside psychologists Andrew Geier of Yale University and Paul Rozin of the University of Pennsylvania studied 98 college students divided amongst 2 groups. Both groups watched video clips while snacking on Lays Stackables; however one of the groups ate from containers where a certain number of chips were dyed red. First, researchers placed a red chip at ever 7 or 14 chips to represent 1 or 2 servings respectively. On the second